STRATEGIC AI & AUTOMATION FOR BUSINESSES
At True Trend, we believe business owners and entrepreneurs shouldn't have to choose between delivering great work and growing their business.
That's why we teach practical AI and automation strategies that help you scale without sacrificing quality, burning out, or losing the personal touch that makes your business special.
Meet Katie Lewis, Founder of True Trend
Hi, I'm Katie—and I help business owners leverage AI and automation to create content, attract clients, and streamline operations.
But here's the thing: I didn't start in the "content creator" world.
With over 10 years of experience in operations, sales optimization, data analytics, and CRM integration, I've spent my career in the trenches of real business operations—working in healthcare, financial services, and business analytics.
I've seen firsthand what separates businesses that scale sustainably from those that plateau or burn out. And it always comes down to the same thing: systems.
My Background Includes:
Operations & Process Optimization
I've designed and implemented operational systems that save time, reduce costs, and improve efficiency—helping businesses run smoother at every stage of growth.
Sales Process & CRM Integration
From lead capture to close, I've audited and optimized sales funnels, implemented automation workflows, and integrated CRMs to improve conversion rates and reduce manual follow-up.
Data Analytics & Business Intelligence
I've built dashboards, analyzed performance metrics, and translated data into actionable strategies that drive revenue growth and improve decision-making.
Customer Experience & Retention
I understand the full customer journey—and how to create systems that not only attract clients but keep them coming back.
Project Management & Strategic Planning
I've led cross-functional projects, managed stakeholders, and executed strategies that align operations with long-term business goals.
WHY I MADE THE PIVOT TO AI & AUTOMATION EDUCATION
After years of consulting with small businesses, I kept seeing the same pattern:
Smart, talented business owners were stuck doing everything manually because they didn't have the systems, tools, or knowledge to scale efficiently.
They were:
Spending hours creating content (or avoiding it altogether)
Manually following up with leads in spreadsheets or notebooks
Overwhelmed by the tech stack everyone said they "needed"
Trapped in the cycle of trading time for money with no clear path to leverage
And here's what I realized: The same operations and systems thinking I'd been using for over a decade could be applied to AI and automation—but it needed to be taught in a way that was practical, strategic, and business-focused.
So I started building courses that combine:
My operations expertise (systems, processes, data-driven decision-making)
AI and automation tools (practical, accessible, business-focused)
Implementation frameworks (step-by-step guidance, templates, plug-and-play systems)
The result? Training that doesn't just teach tactics—it teaches complete systems that help you scale sustainably.
WHAT MAKES TRUE TREND DIFFERENT
🎯 Business-First, Not Creator-First
We're not here to make you internet famous. Every strategy, every tool, every system is designed to answer one question: "How does this help me get clients and make money?"
🔧 Operations-Backed Expertise
You're not learning from someone who just discovered AI last month. You're learning from someone with 10+ years of real business operations experience—who understands sales funnels, CRM workflows, data analytics, and customer retention.
📊 Systems Thinking
We don't teach isolated tactics. We teach complete systems—content creation, lead capture, sales optimization, operational efficiency—and show you how they all connect to drive sustainable growth.
✅ Implementation-Focused
Every course comes with templates, frameworks, and done-for-you systems. No fluff. No overwhelm. Just clear, actionable steps you can implement immediately.
READY TO SCALE SMARTER?
Whether you're looking to create content without being on camera, automate your
sales funnel, optimize conversions, or streamline operations, True Trend is here to help.
